Keys to Successful Global Sourcing

Interesting article about how to make sure companies are successful as they use global sourcing to gain a competitive advantage in the market place.

http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Issue/Y2007/BoldNewGlobalSourcing.htm

More "Ignite" Presentations

All - We did a little work with Ignite presentations in Toby's corporate ventures class - here is another resources you can use: http://pecha-kucha.org/

Business Schools Respond to Demand for Use of Social Media

Business schools are taking note of the importance of social media, pretty interesting:

http://www.nytimes.com/2010/03/31/education/31iht-riedmba.html

Privacy and Tracking

As my team started working on data collection for the social media modelling project, I thought... hmmm... seems like there is a A LOT of data out there that people might not want to share. Apparently people have thought about that.

http://www.cnn.com/2010/TECH/03/31/ars.cloud.law/index.html

This article in AdWeek talks about a new metric for measuring the return of online advertising. Sounds complicated...http://www.brandchannel.com/home/post/2010/03/30/Gawkers-New-Online-Ad-Metric-Branded-Traffic.aspx

UGC Article

Here is a short but worthwhile article on UHG and some things to keep in mind when deciding how much credibility to give its predictive powers - or even when you decide how seriously to take it. We take what we want from it most of the time - call it self-serving bias if you want (thanks Prof Leroy) but remember to be conscious of the voice of the contributor.

http://mobilemarketingnews.com/?p=12

Influencers/UGC/Social Media

Interesting and quick article with some good stats on social media. Enjoy.

http://www.emarketer.com/Article.aspx?R=1007600