Last Robot Post

OK, last robot post. This one plays the marimba....

http://www.cnn.com/2010/TECH/04/29/robot.musician/index.html?hpt=T2

FB Open Graph vs Google Search

With its new Open Graph initiative, Facebook is poised to become the network of networks that circulates the majority of traffic on the web. For publishers, that may be a good thing but for Google this is threatening.

http://www.huffingtonpost.com/ben-elowitz/facebooks-like-button-a-f_b_554458.html

Linda

Does involuntary UGC still count as UGC?

Critics think that Facebook.com's new roll out connecting user accounts with tons of other websites, from news sites to purchasing sites... is this just another form of social networking/user generated content or is it, in essence, spyware?

http://www.nytimes.com/external/gigaom/2010/04/27/27gigaom-facebook-takes-fire-from-senators-over-privacy-1448.html

9 Most Common Data Mining Techniques Used in Predictive Analytics

A recent article provides a quick explanation of the nine most common data-mining techniques used in predictive analytics.

1. Regression analysis
2. Choice modeling
3. Rule induction
4. Network/Link Analysis
5. Clustering/Ensembles
6. Neural networks
7. Memory-based reasoning (MBR)/Case-based reasoning
8. Decision trees
9. Uplift modeling, aka net-response modeling or incremental-response modeling

http://www.marketingprofs.com/articles/2010/3567/the-nine-most-common-data-mining-techniques-used-in-predictive-analytics

Linda

Wipro posts strong outsourcing revenue growth

Wipro, which is India’s third largest outsourcer, said that its IT services revenue in U.S. dollar terms was $1.17 billion, up 11.5 percent from the same quarter last year.

The company has benefited from a surge in demand for offshore IT services.

Link

Twitter and FB neck-in-neck

The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com.

Almost 9 in 10 Marketers Use Twitter or Facebook.

Call me a newbie, but I prefer Facebook.

http://www.marketingvox.com/twitter-facebook-leading-social-media-marketing-tools-046767/

Linda

Twitter Beats Prediction Market

As we learn more about UGD (user generated data) and prediction markets, there's an article in fast market that discusses the intersection of the two. The article claims that Twitter is more accurate that some current methods (Hollywood Stock Exchange) at predicting how well a movie will do in it's first couple weekends of release.

http://www.fastcompany.com/1604125/twitter-predicts-box-office-sales-better-than-anything-else

Linda