Check out this Techcrunch article. It interviews the founder of Threadless. Again, this article stresses that Threadless focuses on metrics other than financial ones. My initial reaction was skepticism, but I think that the company really does focus on catering to its fans and artists more than the bottom line.
http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
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