I'm a fan of the NY Times TimesCast. Its a gutsy move to open up the guts (ok, so I just got back from lunch:-) of the newsroom to the rest of the world. In today's environment, where corporations once high and mighty (e.g Goldman Sachs) seem to have lost the high ground on the ethics and corporate governance, companies need to think hard about how they can leverage technology to win back the trust of the average Joe. I only hope its the real deal, an unfettered version of the real discussions that take place in there.
I believe such use of new media is going to be a great differentiator going forward.
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