Social Not A Threat To Email

Businesses show deep concern about how social media is affecting e-mail usage. MarketingSherpa reported that 23% of e-mail marketers thought “competition with social media for recipients’ time and attention” was a challenge for the channel in 2009, and 71% believed it would gain in importance in 2010.

But surveys of Web users indicate their preference for e-mail as a communications medium. More than seven in 10 e-mail users told Windows Live they would rather talk to their friends and family through e-mail than through social networks.

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