Web Coupons Know a Lot About You, and They Tell

Interesting use of IT to get more information about consumers.

Web coupons, printed from the Internet or sent to mobile phones, are packed with information about the customer who uses it. While the coupons look standard, their bar codes can be loaded with a startling amount of data, including identification about the customer, Internet address, Facebook page information and even the search terms the customer used to find the coupon in the first place.

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